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2024 was an incredible year for Hawker Spaces and the pop-up retail industry. With over 53,000 shoppers entering our spaces, we’ve seen firsthand how these dynamic retail formats are reshaping the shopping experience and creating impactful opportunities for brands.
A Landmark Year of Growth
This year, we expanded into a new location, launching our Melbourne CBD space in October. This addition has been a game-changer, offering prime visibility and accessibility to thousands of shoppers in one of Australia’s busiest commercial hubs.
We hosted an impressive 63 pop-ups, welcoming over 50 clients, many of whom were notable brands and repeat partners. L’Oréal chose our venue to launch their Niacinamide ‘Bright Reveal’ product, leveraging our cutting-edge screens and fully equipped space to create a memorable activation. Mutimer and With Harper Lu also returned for their second activations with us, underlining the trust and value they’ve found in collaborating with Hawker Spaces.
Returning Clients Reflect the Value of Pop-Ups
A testament to the success of pop-ups was the fact that a quarter of our activations were with returning clients. This trend highlights the effectiveness of pop-ups as a marketing and sales tool, allowing brands to directly engage with their audience in unique, high-impact ways.
Here’s what some of our clients had to say:
- “Highly recommend hosting any pop-up in this space! It’s fully equipped with everything you need, which is so hard to find in a pop-up rental space usually. The building is beautiful, and the screens really make an extra impact. The team are also so helpful and go above and beyond in the lead-up and set-up. Will definitely be coming back again!”
- “We celebrated our launch at Hawker Spaces in October. The team was organised and always eager to help with anything we needed. The place has everything you need to make your activation a success. We liked our experience there and will come back at Christmas for an end-of-year pop-up. Highly recommended!”
The Future of Pop-Up Retail
The demand for flexible, high-quality retail spaces is only growing, and Hawker Spaces is proud to be at the forefront of this evolution. Our fully furnished spaces, innovative technology, and dedicated team have set a new standard for what pop-ups can achieve. As we move into 2025, we’re excited to build on this momentum, continuing to provide exceptional spaces and experiences for our clients.
Thank you to all the brands, shoppers, and supporters who made 2024 such a memorable year. Here’s to even greater success in the year ahead!